Amisa Breaks Ground in Mactan
Rhia de Pablo
The Freeman
December 10, 2008
Still bullish with Cebu’s potential as a tourism
destination, Robinsons Land Corporation (RLC) recently pushed through with the
ground breaking of its first leisure complex project at the Punta Engaño in
Mactan.
RLC’s assistant vice president for leisure and retirement Trina B. Cipriano
said that the company remains to be bullish in Cebu because of the positive
outcome of their pre-selling period.
She said that despite the slowdown caused by the current global financial
crisis, the take ups for their units have been quite good and they were able
to sell out several units for the first two towers that they will deliver this
coming 2010 and 2011.
Amisa will be a resort community comprised of a hotel and six towers of
residential condominiums which will be undertaken for the next eight years.
The project sets in a prime 5-hectare property with a 170-meter beachfront in
Punta Engaño and its design took inspiration from Australia’s vibrant Gold
Coast architectural landscape, said Cipriano.
“Amisa is such a huge investment because we believe in the area and we are
very bullish because we have a very strong end user market that prefer trusted
real estate developers who can really deliver their projects like Robinsons
Land,” said Cipriano.
She stressed that despite the toll of the current global economic crisis on
the real estate sector, their company remains bullish and is riding on their
reputation to achieve successful sales figures.
“In times of crisis, people look for reliable developers who can deliver their
projects on time and our company has been able to prove itself in the market
so our sales are still going up,” she added.
She said that the strategic positioning of Cebu as a beautiful leisure
destination also keeps them bullish in their developments in the area.
“This development will give us an opportunity to tap the market in Vis-Min
regions. Since we started selling, we have received a good mix of Filipino and
foreign buyers because even Cebuano themselves look for quality developments
now a days,” she said.
At the moment, RLC is already pre-selling for the second tower because most
units have been taken up in the first tower in which construction will be
started immediately after the recent ground breaking.
“We won’t be starting building the first tower if we have not sold the units
yet. The take up is good and we have already sold a lot of units,” said
Cipriano.
She said that despite the worries of some real estate developers, RLC is not
anxious of being affected with recessions in most major foreign markets
because they target a good mix of locals and foreigners.
Amisa’s first tower will be comprised of 14 storeys and hold 136 units while
the second tower will stand at 18 storeys high and will hold 155 units.
The units in these two towers is currently priced at P3.1 million to as high
as P3.3 million for a studio unit and P5.2 million for a two-bedroom unit.
Cipriano said that this magnitude is the first-of-its kind leisure development
that will be undertaken by the company which puts together several business
components of RLC.
She revealed that they are also currently looking at the prospect of
partnering with an international hotel group for their hotel development in
Amisa, which will be undertaken after the eight towers are completed.
RLC is currently the country’s second largest diversified real estate player
which serves as the real estate arm of JG Summit Holdings Inc., one of the
country's largest conglomerates involved in the development and operation of
shopping malls and hotels, mixed-use properties, office buildings, residential
condominiums, branded consumer foods, agro-industrial and commodity food
products, textile, telecommunications, petrochemicals, air transportation and
financial services.